City of Bridges Marketing Campaign

Request for Proposals

Montpelier Alive - a non-profit organization that celebrates the city of Montpelier, Vermont, is now accepting proposals from experienced marketing firms with a track-record of building distinguishable destination brands that have attracted and engaged populations to promote tourism, with the data to support this success, to assist in branding and strategic marketing of our City of Bridges campaign. 

Montpelier Alive in collaboration with the chosen marketing firm intends to generate a new brand, logo and cohesive marketing strategy to inform the public about Montpelier becoming “Vermont’s City of Bridges.” The marketing firm will develop a brand for the City of Bridges, and work to integrate the branding style and assets into current marketing materials - such as brochures and our website. The chosen marketing firm will also act as a consultant and advisor to Montpelier Alive for marketing initiatives pertaining to the City of Bridges campaign, such as utilizing the Bridge Illumination Project to draw in overnight visitors to the area. 

SCOPE OF WORK AND DELIVERABLES 

  1. Development of a new “City of Bridges” brand and logo.

  2.  Delivery of new brand assets, including but not limited to style guide, colors, fonts, logos.

  3. Development of a holistic marketing strategy that includes press & media initiatives, digital and paid ad marketing suggestions, developing web page content and advising on strategic acquisition of assets pertaining to this campaign. 

  4. Advising and consultancy on marketing strategies to draw national & international tourism (with an international concentration on the Toronto and Quebec regions) for our “City of Bridges” campaign.

  5. Strategize and implement collection of data on visitation after the bridges have been illuminated (optional).

PROJECT TIMELINE AND COMPENSATION

$15,000 is committed to this project in 2024, for a 3 month project duration. Montpelier Alive staff time will be allocated to help coordinate and execute the project. Existing brand guide and brand assets, photos, etc. will be fully accessible for use.

Click HERE for more details and how to apply!