Flannel Friday & Small Business Saturday 2026

Shop Cozy, Shop Local, Shop Montpelier

Kick off the holiday season in downtown Montpelier with Flannel Friday on Friday, November 27th (the day after Thanksgiving). Wrap yourself in your favorite flannel and explore downtown’s one-of-a-kind shops, filled with gifts you won’t find anywhere else.

Flannel Fairy Alert!
If you’re spotted in flannel, you could win prizes and gift cards from local businesses,
just one more reason to keep it cozy while you shop!

Then, keep the celebration going with Small Business Saturday on November 28th. This nationwide tradition is all about supporting the businesses that make our community unique. With sales, special finds, and plenty of holiday spirit, Montpelier is the perfect place to start your shopping season. And many downtown shops extend their Flannel Friday sales through the weekend!

Don't forget our tradition of FREE horse-drawn wagon rides around downtown on Saturday! Rides embark from State Street and run from 10am-1pm. Sponsored by Hunger Mountain Co-op

Looking for even more fun? Check out our Holidays page to unwrap all the holiday magic happening around Montpelier.